DrMalpani webmaster

*Shared Google ads report and website traffic report* Devanshu is assessing how best to use the reports to improve traffic outcomes

*AI-Twin Updates from last 3 days* •⁠ ⁠Landing page (ai-twin.drmalpani.com) is delivered: full UI/UX redesign, tagline updated ("Reliable instant documented answers to all your IVF questions!"), OG image/meta tags added (WhatsApp preview had a size-limit bug, fixed). •⁠ ⁠New custom RAG pipeline built for <1s responses (legacy pipeline was 5s+, too slow for voice/video). •⁠ ⁠Idle-timeout hangup feature added: call auto-disconnects after 15-seconds of silence. •⁠ ⁠Admin dashboard (high-prio, requested Jul 1): should be live by Jul 4: chat transcript storage per call w/ summaries, upvote/dow…

Please do this routinely every time so I don't run into this problem

It was not any issue, it was just a stale x cache . I posted on with https://ai-twin.drmalapni.com and the cache was busted and then further tweets with just ai-twin worked fine

How can you make sure this doesn't happen again?

What was the issue?

What was the issue ?

Yes, thanks !

@117111057871026 Please tweet yourself once

Should be fixed now

@179035711746252 Can you try again ?

No social media graph image when I tweet about the AI twin ? Please fix this asap

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You should also be able to share the transcript of the conversation with the patient by asking them for their email address and their WhatsApp address

Thanks!

OHHH, we show them their video and option to turn on / off the audio, but we don’t allow them to TEST their audio quality. Ok, adding in future scope.

We already do that?

Before the call with the AI twin starts, you should have some method of allowing people to check and make sure that their mic is working properly and their speakers are working properly too

Before

*Dr Malpani Weekly Performance Report: Jun 23 - Jun 29* =================== *OVERVIEW* *Paid Traffic:* 222 users (↑ from 129) | 11s Avg Engagement (↓ from 23s) | Top Cities: Bengaluru (43), Chennai (30), Hyderabad (23), Mumbai (20) *Organic Traffic:* 2198 users (↓ from 2804) | 91s Avg Engagement (↑ from 77s) | Top Cities: (not set) (90), Bengaluru (77), Mumbai (55), Hyderabad (44) *Insight:* Paid users nearly doubled but engagement collapsed (23s to 11s), while organic users dropped 21.6% but engagement rose (77s to 91s). Organic users are now engaging ~8x longer than paid users. This line…

Contains analysis, gaps & actionables

This week vs last week

Google ads report

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The AI Twin feels good overall. It is fast, responsive, and the answers come almost instantly, which makes the experience feel smooth. One issue I noticed is that longer questions seem to break randomly. For example, when I asked: “How much money should I keep ready to even think about the IVF process?” The question that got processed was only: “process?” The rest of the question was omitted. It feels like the system may be mistaking pauses or gaps between words as the end of the question. A similar issue happened with: “Why is there a stigma regarding IVF in India?” The question taken…

Feedback for the AI twin

Liked - the setting - meaning room , your doc coat etc Improvement - voice and lip movement doesn’t match at all - infact in your earlier avatar it was somewhat Also the text that comes is too fast When I asked a question that I am trying to conceive tell me about IVF it asked me so how can I help you today So that fed sequence is to be checked Also I again asked the same question and it upfront said so we are here to help you with you INFERTILITY prob - But even if I had I would never want to hear I am infertile - I just mentioned I am trying to conceive and I would like to know ab…

Should I take it under my wing?

No. WordPress websites AP, TTE, etc are managed by Sagar's team

Do you run this ? Lots of bots from Singapore :(

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Okay sir. Will work on this . Today I will plan it out and start the scaffolding and all.

The admin dashboard for seeing the chats is high-prio

@117111057871026 For AI-twin, We need an admin dashboard where we can track all the chats happening over video chat, downvote / upvote AI responses, allow users to share feedback (calculate NPS score / have customer satisfaction survey / report any issues they face), add more data to the vector database. Ideally, we should also save voice recordings of the conversations so we can analyse them later on if needed

For some reason I can't see this on X when I post the URL

https://ai-twin.drmalpani.com/

Please add a Social media graph image meta-tag to this

Updated

https://ai-twin.drmalpani.com/

Okay, updating to use this tagline instead .

Reliable instant documented answers to all your IVF questions!

Kaafi zyada kharab phrasing hai

Talk through your ivf questions, the moment they arise

https://ai-twin.drmalpani.com?v=1 Ai-twin landing page

Contains analysis, gaps & actionables

This week vs last week

Google ads report

https://docs.google.com/document/d/1hP_W9UTy38rGoIaRnQyCQsDn2KRYvyGSkF_qBCbcdtU/edit?tab=t.0

Video demos for landing page of AI-twin

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And we got lots of insights about how people are using the tool. So we're improving behind the scenes

Works well

Already blocked from cloudflare

Excellent!

We ran ads

We need to learn from our successes and double up on the winners

What happened ?

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Please block the bots from Singapore

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The digital avatar page also needs a social media graph image

Please create a Landing page so I can promote this more efficiently

BeyondChats’ legacy AI pipeline answers complex medical queries very reliably. But it takes over 5 seconds to respond. This kind of latency is not tolerable for video chatbots like AI-twin. So we decided to create a new pipeline from scratch to generate high-quality responses in under 1 second. Here is the pipeline we used. How did we do?

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We used up our weekly plan usage for Claude. Dev Progress came to a complete halt for several hours, not because engineers were not competent, but because we have become really dependent on AI building at 100x the speed. A world without AI-led coding feels like a nightmare now!

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@179035711746252 I'll keep sharing such micro-updates I feel we can promote

Little things that are making AI-twin much more intuitive experience for patients

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After

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Before

https://startupmentors.in/2026/06/29/why-most-indian-founders-raise-too-much-too-early-and-how-it-quietly-kills-the-company/

https://startupmentors.in/2026/06/29/why-most-indian-founders-raise-too-much-too-early-and-how-it-quietly-kills-the-company/

https://startupmentors.in/2026/06/29/your-first-10-hires-decide-whether-your-startup-survives-a-seed-stage-founders-hiring-playbook-for-india/

Thanks !

[29/06/26, 12:26:14] Dr Aniruddha Malpani: I sent emails to analyst@india.com. Didn't get a reply? [29/06/26, 13:06:07] Pankaj Baranwal: Office Open XML formats (.pptx, .docx, .xlsx, etc.) are structurally ZIP files. Aapne jo emails kiye, usme ye format ki files thi. The tool was not built to process these formats, so it went the default route and UNZIPPED the PPTs. That led to 100s of tiny fragments getting created for the file. And it crashed the automation service [29/06/26, 13:06:11] Pankaj Baranwal: I’ve fixed it [29/06/26, 13:06:29] Pankaj Baranwal: You’ll receive reply v son [29/06/…

It's done every Tuesday

This should be routinely done every week

Please also share website health analytics for all the sites you manage

What you'll be able to promote today: Articles on drmalpani and tbmc Pathways on tbmc Ai twin has new rag system New booking system in Chabot

End of month progress evaluation + gaps & opportunities analysis - once these above ToDos are done and time allows, to review krenge

StartupMentors k liye first set of articles aj publish kr denge non-IVF articles will be deleted on Tuesday (tomorrow)

Image generation module of Drmalpani.com is generating some very poor images. Will fix that

Hr din 3 new articles publish hote rehgen on top of the old articles we revamp

DrMalpani pe 3 new articles create ho gye hain on the topics you had shared You must have received email + whatsapp for the same today

I had also noticed some fatal flaws at TBMC during the audit yesterday. I had DMed you the investigation. I’ll fix those today. Doctors’ section, humor section are completely broken. Books section has a lot of chapters with no content. And some more

TBMC article posted: https://www.thebestmedicalcare.com/articles/your-medical-record-was-never-built-for-you

*ApniPrerna Content Generation* - Team completed audit of existing efforts + GA, GSC data - ⁠Have shared the review with AP team over mail. - ⁠Needed clarity on some pointers before we can extend content generation to them. - ⁠We will get on a call today or tomorrow to finalise so that 1 July se content publishing shuru ho jaye.

*MediXcel patient report generation* - 1 version aapke sath Sat ko share kiya tha. It was incomplete, but aapne feedback bhi diya tha. I’ll make sure aj end of day tk ek updated version mil jaye, and based on your feedback, kal tk it’s live for you to use. - ⁠The biggest bottleneck is accessing reports & files from MediXcel - they don’t have an API for this, and they generate a unique short-lived file-URL so we need to download, analyse within a short time frame otherwise we lose access to that file and have to re-auth. - ⁠Aj isi ko mainly figure out krega Devanshu

Hi @179035711746252 Sharing updates now + ToDos now

Please publish this on TBMC

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Ok Sir

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Yes, please do so

It’s already blocked at cloudflare level. But I’ll cross-check

If it is possible we should block traffic coming from Singapore and China

Singapore and Xinjiang (which is China) are just sending bot traffic to our website whose engagement time is 1sec

These are users statewise who came on our website today

The image shows users from last 30mins, thats why no Indian user is their

Noted

@267155589353519

I’ve noted it. ETA: Wednesday (too much stuff on the plate)

Please also make sure that the video call automatically disconnects if there is more than 30 seconds of silence because otherwise this will keep on consuming tokens

You also need to create a landing page for analysis@drmalpani.com and https://ai-twin.drmalpani.com/

Lots of scope for improvement. There will be no egg retrieval in a patient who is coming for a frozen transfer.

abhi iss type ki report generate horhi hai using medixcel data . working to enhance its quality + i need to integrate claude or midjourney's latest ocr model for better results, this report is from openai

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The social media graph image for TBMC is still not live

Please fix GA for tbmc

Why do such few of our users come from India?

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I’ve added it in the daily job today. One of those titles will get published everyday now

What about these articles? Have they been published or not? If they have, please share the URLs.

Source: X https://share.google/UUNe5yONF2jem10NH

Ok

Regarding google ads, Tuesday ko report k basis p we can update the budget

What about the Google ads? Are we increasing the daily spend?

Very helpful and I appreciate you being proactive so that I know things are being taken care of. Even if they are running late at least I know that they aren't falling between the cracks

Thanks!

*MediXcel sync update* https://docs.google.com/spreadsheets/d/1sDqhBeA47ysKF8QM4SNUaEonr96YTmXgQlbWhXana2Q/edit?gid=1092661985#gid=1092661985 - Data syncing is working well. - But unable to fetch documents and reports. Figuring out a hacky solution for this. - ⁠I’ve shared the final summary report that MediXcel guys had generated w Devanshu. He is working on replicating it through the data on MediXcel. ETA: Tuesday.

Tasklist for today: 1. Test AI-twin + create test-cases & better logging 2. ⁠Complete content generator pipeline dashboard for easier management - 3. ⁠Try to complete startupmentors & ApniPrerna content automation pipeline 4. ⁠End of month progress evaluation + gaps & opportunities analysis

Tuesday ko Devanshu will share the first Ads report, and we can tweak ad budget / goals accordingly afterwards

These three are in progress / delayed because of AI-twin tasks & TBMC tasks & other real-time tasks taking much longer than expected. Monday tk up-to-date ho jayega: 1. ⁠Rewrite book articles (pre-2022) with post-2024 medical info via Claude 2. Delete non-IVF articles on DrMalpani.com + explain why 3. StartupMentors.in → 5-blogs-daily content pipeline + chatbot

*New HeyGen avatar* - Live on AI Twin (desktop great, mobile zoomed in) - Fixed the mobile zoomed in issue. It looks a lot more realistic now. - ⁠Dr Malpani was not able to interrupt mid-conversation - that’s also resolved now.

*Custom RAG pipeline for AI-twin* - Integrated with AI-twin. - ⁠Latency is still manageable which is great. - ⁠It is trained on entire DrMalpani data. - ⁠Internal testing kr rhe to see how well it responds compared to BeyondChats chatbot. - ⁠But feel free to share publicly so we can get usage stats from

You need to add an AI bot to TBMC and the knowledge base it needs to ingest should be from the health encyclopedias and some medical textbooks

Timeline for completion of tasks?

New open items in Last 24 hours

1. analyst@ivfindia gave a very generic reply. Please fix it. 2. ⁠Please also integrate Dr Malpani’s signature, contact details, etc. 3. ⁠Coordinate Razorpay <> chatbot integration w Govinda ji 4. ⁠Now that Google ads have been stabilized, should we increase the amount we spend every day from ₹1,000 per day to ₹3,000 per day and see what happens? 5. ⁠Many of these are non-IVF articles so can you please deprecate them? 6. ⁠Typically patients aren't very well organized, which means when they send this kind of email, I have to go back either through the old emails or through Medi-Excel to find …

Can we please increase ad spend to Rs 2000 per day for the next week

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Kal tk you'll be able to use it

Partly done. Documents fetching is not possible through APIs. So figuring out a hacky way to sync them

Started posting articles for startup mentors and apni prerna?

Has the medixel data sync been done so I can query the database using your chatbot?

Have you started doing articles on this ?

I’m trying ki next week se I also build in public. Dekhte hain kitta consistently kr pate hain

And we can also update what’s the progress

So you should share.

There are some more changes that will go live - by end of day. I think we should build in public

Should I promote this?

Has this been done?

If we can allow patients access to all these tools directly through a specific email address as well as a WhatsApp number, my prediction is that this will add a lot of value to them

Excellent!

@179035711746252 Your request for deeper fertility tools analytics if fulfilled, Please use it when you get time and share your feedback. Thanks!

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Lots of fluff and platitudes when the avatar speaks. It's important to signal empathy but you might want to be a little more creative about the phrases you use.

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Is this the new image?

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Looks good

https://ai-twin.drmalpani.com/ Check it out

Thanks!

Check now. I have fixed this permanently

AI-Twin Updates (Saurabh is leading this) •⁠ ⁠Refactored the whole ai twin repo ( just for better dev experience and some code-level optimizations) •⁠ ⁠Replaced the stale drmalpani blurred avatar that is showed when the call is being connected with the new one that we have (Doctor image) •⁠ ⁠Fixed the issue of not being able to interrupt the agent while it is talking. The issue: I was using the multiturn detector model to better detect the eou ( when the user stops talking and when agent starts speaking )and it was clashing with the VAD , so i just removed that model for now. And it works f…

Drmalpami.om single embryo transfer

I did a search on google.

Because that page cannot be reached via the website

How are you getting to this page?

@102095734710467 please reply to my messages.

The search engine box UX/UI is broken so can you please fix this as soon as possible?

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*fertility tools

By eod: Ai-twin

Right now: Articles, fertilizer tools, chatbot

Please let me know what I can share publicly today

Tasklist for today: 1. content automation for startupmentors & apniprerna - I also need a small dashboard to manage all these websites’ content needs. 2. ⁠MediXcel data sync + talk-to-your-data chatbot 3. ⁠IVF tools analytics - provide you w deeper insights from within the admin panel 4. ⁠TBMC website has issues - meta data not present, favicon is broken, lots of images are broken. 5. ⁠AI-twin - update interruption logic + add new rag pipeline + ux improvements

I've forwarded your msgs. No work has started on this yet. I'll share an end of day update in an hour.

Yes but how can I actually see the questions which the patient asked, the reports which she has scanned in, and the analysis which the AI did?

I want to check the reports and the AI analysis for quality control

https://www.drmalpani.com/drmalpani/ivf-tool-analytics?range=today

Ok

Topics list is exhausted. I was supposed to replenish it, but couldn’t get to it yesterday. Will delegate.

What went wrong?

Only one new article for the best medical care ?

*The Best Medical Care — daily content digest* *Care pathways (1)* 🆕 End-of-Life Decision Pathway for a Family Member https://www.thebestmedicalcare.com/flowcharts/end-of-life-decision-pathway _🆕 new · ✏️ updated_

Cool

Planning to publish once a day from tomorrow as part of the 10 we update / publish every day

For example, this one - https://www.drmalpani.com/knowledge-center/articles/fixing-healthcare-in-mumbai

DrMalpani article generator is only built to update articles, not generate articles from scratch - even though it’s easy to transfer that skill.

@102095734710467 You can publish some of these on the bestmedicalcare.com because some of them are generic health articles which would fit in well there

Yes, please delete these. Thanks !

What's the timeline for this ?

Sorry sir. Updated permission

Need access to this

Done?

@179035711746252

Please use the dropdown in column E to change status if needed

All the articles that I feel need to be deleted